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#01

the value 

in uxwriting

...that extra touch.

microcopy and convo user text can significantly shape the way your user will experience your product.

 

Minimizing technical jargon and microcopy like “cancel anytime” during a sign-up or “you’re almost there” when filling out a form can reassure the user and reduce the chances of drop-offs.

eliminates confusion and gives reassurance

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