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Mustardseed brand ID

This is the brand ID process of a start-up building itself from scratch. The brief had already included a story. All that was needed was a visual expression of that story. 

shop signage.jpg

style
scapes

the style scape created underpins the visual reflection of the keywords offered in the brief, describing the business's story. We consider here shape, colour, texture and references 

styleboards_wht.jpg

logo variations

Some variations of the logo making use of the brand colours 

logos; three colours_edited.jpg
stationery II.jpg

In
context

Here is the logo in action
On office staionery  and merchandise 

stationery.jpg
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